Discovery Questions for Selling SalesTech / Enablement Tools to Product Managers in Corporate Travel
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Summary:
Uncover gaps in product adoption, integration challenges, and traveler experience opportunities when selling sales and enablement solutions to Product Managers in Corporate Travel platforms.
In Corporate Travel Tech, Product Managers are accountable for driving adoption, improving traveler experience, and ensuring seamless integration with enterprise workflows (HR, finance, expense, and booking systems). They are focused on balancing traveler convenience, company policy compliance, and supplier partnerships, while ensuring product scalability and stickiness in a competitive market.
Here’s a curated set of 30 discovery questions designed for Product Managers in Corporate Travel.
Early Discovery (Understand Current Product & Adoption Focus)
- What are your top product priorities this year (adoption, retention, new features, integrations)?
- How do you measure the success of your product, usage, renewals, or customer satisfaction?
- Where do you see the most friction in the traveler journey (booking, approvals, expense reporting)?
- How do you currently track user feedback and translate it into product improvements?
- What’s your approach to balancing traveler convenience with company compliance?
- How do you handle global vs regional needs for corporate travel clients?
- What integrations are most critical for your customers (expense tools, HRIS, payment systems)?
- How do you manage supplier content (flights, hotels, car rentals) within the platform?
- What role does personalization (traveler preferences, loyalty, history) play in your product roadmap?
- How do you support duty-of-care and traveler safety within your product design?
Qualification (Identify Priorities & Buying Signals)
- Are you investing more in UX improvements, integrations, or cost optimization?
- How do you evaluate product partners, speed of deployment, scalability, or enterprise fit?
- Who else is usually part of product-related buying decisions (CTO, Head of CX, COO)?
- Do you lean more towards building features internally or partnering with external vendors?
- How do you prioritize integrations when customer requirements conflict?
- What’s your process for piloting and testing new solutions before rollout?
- How do you ensure your product supports compliance with corporate policies and local regulations?
- Do you face challenges with fragmented data across travel, finance, and HR systems?
- How do you benchmark your product experience against competitors in the corporate travel space?
- Are you focused more on retention of enterprise accounts or acquiring new logos?
Deep Needs Analysis (Tie Product to Business Outcomes)
- How does product adoption impact client retention and renewals?
- What’s the cost of poor adoption for enterprise accounts (churn, low usage)?
- How do UX gaps affect call center volumes and operational overhead?
- What KPIs matter most for product performance at the executive level?
- What would a 5–10% increase in adoption mean in terms of renewals or upsell potential?
- How do delays in integrations affect customer onboarding and satisfaction?
- What revenue opportunities are missed due to poor cross-sell or upsell execution in the platform?
- How do you measure the impact of personalization on traveler engagement?
- How do you track the role of product in improving compliance and cost savings for clients?
- Where do you see AI or automation adding the most value in your roadmap (predictive booking, automated policy enforcement, traveler experience)?
How Pepsales AI Helps Product Managers in Corporate Travel
Pepsales AI equips sales teams to align sales conversations with product adoption and roadmap priorities in corporate travel.
What You Get:
- Persona-specific discovery questions mapped to product goals (adoption, integrations, renewals)
- Real-time call guidance to navigate conversations with Product Managers
- Insights that connect sales enablement to measurable product outcomes (higher adoption, stickier enterprise accounts, faster integration success)
- Automated meeting summaries to bridge product, sales, and customer success teams
For Product Managers, this means better product adoption insights, alignment with customer needs, and clear ROI visibility across enterprise accounts.
Ready to Drive Adoption in Corporate Travel?
Equip your team with discovery questions that resonate with Product Managers in Corporate Travel.
