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Pepsales AI Unlocks 2.7X Revenue Potential for Rocketium by Transforming Sales Pipeline Efficiency

Case Study

Pepsales AI leading Rocketium through numbers

75%
Potential Decrease in Sales Cycle
180%
Potential improvement in Win Rate
2.7X
Improvement in Discovery due to customized MEDDIC Deal Qualification
About
Rocketium, founded in 2015, and based in New York and in Bengaluru, India, offers an AI-driven Creative Operations (CreativeOps) platform that helps businesses scale creative production by simplifying video creation and managing assets efficiently. Backed by investors like Blume Ventures and Emergent Ventures, Rocketium partners with major companies like Amazon, Walmart, Tokopedia, and Mcdonald's to streamline creative processes and make video creation accessible for non-designers like social media marketers and content writers.
With Pepsales Since
October 30, 2024
Company Size
51-200 employees
Industry
B2B SaaS - Creative Management Platform
Headquarters
New York, New York
Download Customer Story
Download Story

TL;DR: Pepsales AI helped Rocketium uncover hidden sales pipeline inefficiencies, implementing a customized MEDDIC-based deal-scoring system that revealed a 2.7X revenue growth opportunity. By analyzing deal momentum and funnel health, Pepsales AI identified key bottlenecks, cutting early-stage delays by 180% and enabling smarter deal prioritization. With these insights, Rocketium streamlined its sales process, reduced cycle times, and maximized high-value opportunities.

"Pepsales AI provided invaluable assistance in helping us understand our numerous sales conversations. Their AI analyzed all the discovery calls from the last two years and provided MEDDIC scores, along with detailed explanations for each score. This has significantly improved our deal qualification process and will enhance our future customer conversations. The Pepsales AI team was approachable and knowledgeable about the sales process, and we gained a lot of insights from them as well.‍"

Satej Sirur

Co-founder & CEO, Rocketium

Strategic Priorities of Rocketium:

  1. Adopt a Scalable Sales Framework: Transition to a structured, data-driven approach using a customized MEDDIC sales methodology.
  2. Accelerate Revenue Momentum: Reduce sales cycle and align sales resources with high-potential opportunities.

Outcomes delivered for Rocketium:

Pepsales AI’s discovery diagnostic uncovered critical insights to guide Rocketium sales strategy:

  • Custom MEDDIC Implementation: The implementation of custom MEDDIC scoring revealed a significant opportunity to potentially 2.7X their revenue. We identified key areas to focus on high-value accounts and enhance deal prioritization.
  • Highlighted early-stage delays: Closed-Lost deals took 2X longer to move from the Introduction to Discovery stages. This insight highlighted a 75% potential reduction in sales cycles.
  • Identified Win Rate Improvement: Addressing deal qualification gaps and refining deal progression criteria using custom MEDDIC presents a 180% potential increase in win rate, optimizing pipeline efficiency without increasing lead volume.

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Pepsales AI Discovery Copilot: AI-powered sales discovery for B2B SaaS teams

‍The best sales teams win by deeply understanding their buyers—asking the right questions, qualifying effectively, and prioritizing high-value opportunities. Yet, many teams struggle with scattered insights, long sales cycles, and missed deals due to a lack of structured deal intelligence.

Challenges solved by Discovery Copilot: 

  1. Discovery process is unstructured i.e. not rooted in a sales methodology like MEDDIC/MEDDPICC/BANT etc. 
  2. Discovery process is inconsistent, i.e. dependent on sales rep experience
  3. Discovery outcomes are not measured due to poor CRM hygiene and lack of automation

Solution for B2B Sales Teams:

Discovery Copilot is a Conversation Intelligence meet Real-time Sales Enablement Platform. Discovery Copilot enables sales teams with effective preparation for sales meetings, enabling them with real-time AI Sales Coach during their Zoom or Google meetings, and providing them diagnostics after the meeting based on custom MEDDIC/MEDDPICC. 

Use Cases enabled by Discovery Copilot:

  1. AI Sales Meeting Assistant 
  2. Deal Qualification (MEDDIC/MEDDPICC score) with each sales call/meeting
  3. Real-time on-call sales coaching to improve performance
  4. Automated CRM update with insights from sales conversations to measure effectiveness

Impacts created by Discovery Copilot:

  1. 75% - Reduction in Sales Cycle
  2. 180% - Increase in Win Rates
  3. 2.7X- Improvement in Deal Qualification

Most Loved Features of Pepsales AI’s Discovery Copilot:

1. Real-Time On-Call AI Sales Coach

Team up with your own real-time, AI-powered sales coach to uncover buyer priorities, proactive objection handling, and accelerated deal closure.

2. Discovery Score and Analytics

Utilize post-call analytics and automated MEDDIC/MEDDPICC scoring to accelerate your sales pipeline by identifying blockers, tracking objections, and defining the next steps.

3. Curated Discovery Questions

Leverage AI-powered, industry-tailored discovery questions to uncover buyer priorities and accelerate the sales cycle based on MEDDIC/MEDDPICC sales methodology

4. Buyer Research

Get unparalleled insights into your buyers, and automated recaps to identify the best opportunities and close deals faster.

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Frequentlyaskedquestions

What is Pepsales?

Pepsales is an AI platform which enables sales teams in B2B SaaS companies create personalized product demos for prospects.

What kind of companies use Pepsales?

Growth stage of Company - Usually at Series A stage, B2B SaaS companies hire their first Sales Engineers or Solutions Consultants. This stage indicates that product is becoming mature and demos are super critical for deal closures. This is when Pepsales becomes perfect for your company to use. 

Type of SaaS product - Usually horizontal B2B SaaS products which target multiple industries and multiple personas would benefit from Pepsales the most. In these type of SaaS products, there are more combinations of product demos which need to created to give a personalized experience to buyers.

Who on my team should use Pepsales??

Anyone in the sales team who interacts with buyers or prospects for demos or discovery. Usually, we have seen that Sales Engineers (SEs), Solutions Consultants (SCs), and Account Executives (AEs) use Pepsales on a daily basis for their discovery and demos. Apart from this, Sales Leaders and Sales Managers use Pepsales to get aggregate insights on their discovery and demo effectiveness and enable their team to personalize buyer experience.

How does Pepsales help my sales team?

Pepsales helps sales team in B2B SaaS companies increase their wins by 50% and double their seller productivity. Pepsales saves your team time by creating tailored product demos. Our AI analyzes buyer needs and pain points to craft demos that make it easier to close deals

How quickly can I start using Pepsales?

You can get started with Pepsales almost immediately. Once you sign up, our platform is easy to set up, and you'll be creating personalized demos with just a few clicks.

What makes Pepsales different from other demo tools?

Other demo tools are usually clones or overlays of your product. This is okay for a limited buyer experience. However, this falls short as:

  1. Product is changing and hence demos need to manually change
  2. Editing clone of your product is a manual and time consuming process
  3. You can’t use these demo tools for Live Demos

Pepsales stands out as we use your live demo environment and make it personalized for your buyer based on their industry, company size, geography, and use case. With Pepsales, you are always Demo Ready!

How much does it cost?

Great things are expensive. However, Pepsales is available for Free Trial for limited time.